There’s a really well written complaints template 
HERE. Download it, print it, post it, exercise your right to complain to Virgin about this gross invasion of our privacy.
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				 As far as I can see TOR cannot do any good whatsoever if the scanning mechanism is located within VM's network.
			
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 Until more is known about how exactly our clickstream data is being passed to this third party, I would still recommend using TOR as it certainly can do no harm, and will quite possibly provide some degree of privacy and anonymity for those that want it.