Quote:
Originally Posted by iglu
Apparently you can switch it on and off at will
http://www.phorm.com/
How it works:
*Ntl gives phorm a random number and the web page you are looking
*Phorm gives NTl the relevant ad together with the number
*NTl pops the ads on your screen, they know your IP as it is associated with the random number returned by Phorm |
From what I've just read there, it isn't so clear
Quote:
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With OIX and Webwise, consumers are in control: they can switch relevance 'off' or 'on' at any time at Webwise.com. There's no small print and no catches: it's completely up to the consumer.
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To me that reads as if you can choose relevant ads or irrelevant ones.
Have I got the wrong end of the stick?