Re: Virgin Media Ad Deal - Would you be opting out?
Not only will be opting out but i'd probably cancel my account with VM.
Its one thing to have VM knowing your surfing habits but its entirely another thing to pass the details to another 3rd party that is completely unaccountable and unmonitorable (if such a word exists). Its not about having anything to hide about a particular site that people view as most people would have nothing to fear, but data mining (the process by which anonymous bits of data are matched together using filters and sequences). Given an IP as a tracker, and a list of URLs it would be quite easy to build a big profile up and match the data with real people. And any rogue employee at Phorm can do it with the data access can do it.
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