I'm not sure that these cheap "supermarket" / hanspree / dabs / "unknown brand" etc LCD tv's are really value for money.
A friend recently got an Onn 32" LCD from Asda, not sure what they paid for it, but to honest the picture is terrible.
Blurring and juddering on all but the slowest of movement on screen, picture is so soft with SD pictures from Virgin (they don't have HD so can't comment on that) and as for the black levels forget it, it doesn't get anywhere near black.
Makes the picture on my 7 year old CRT look blummin' fantastic!
But hey, they seem happy with it, but I know I wouldn't be.
I'm currently considering getting a 32" LCD (don't have the room for anything bigger), and if I convince myself to do it, I'll be getting this one:
http://www.hdtvorg.co.uk/reviews/lcd..._TX32LMD70.htm
Can get it for around £500