[grabbi]

As soon as Sky bought that share, I already knew it was a bad move.

They werent intet on doing anything with it, apart from block Virgin.

I agree that Virgin will stay away from the company, now, simply because it is falling so rapidly. Although, on the same token, the Shares look a lot more desireable now at the price they are, than the price they were.

And also, you have to look at the current situation with Northern Rock. Branson has said Virgin are very interested in taking it national, even though Northern Rock is probably the least favourable bank/building society in the world. (Of course, I am in no way saying that Branson runs Virgin media, but I reckon that once Virgin sees the UKs biggest Commercial Broadcaster up for a bargain, they may instruct Virgin Media to apply for it again.)

A bit of ambition doesnt hurt, and given the price of the shares in ITV, I believe you can never say never.