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Old 03-01-2008, 14:05   #19
jfman
Architect of Ideas
 
Join Date: Dec 2004
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Re: Half Price Offer Continues

Quote:
Originally Posted by dav View Post
I'm very tempted but I'm a little suspicious.

What is the reasoning, do you think, behind this undoubtedly good offer.
Are they getting rid of old tech boxes with the view of bringing in new ones in the near future?

I've seen a lot of comments saying the current V+ boxes are based on (relatively) old technology and are not very reliable. Is this just a way of reducing stock?

If a box with better performance is on the horizon then I'll probably hold off on it.
I don't see a new box on the horizon.

Evidence from the US (and Sky) shows that PVRs reduce churn significantly, meaning that while they may be taking a hit on the box/installation the chances of those subscribers then leaving after 12 months is a lot less meaning in the long term it is good business.

Similarly with ITV and Channel 4 launching HD channels relying on ad revenue the fact Virgin Media have a user base out there might mean they absorb some of the costs.
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