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lostandconfused · 08-11-2007, 10:26

I think cable has had the worst from the loss of the sky basic channels.

The people that really wanted those channels have left, and the results have been published, so it doesnt really matter how long the dispute goes on for as they are not going to lose much more.

In comparison, sky are losing out on a monthly basis due to advertising revenues, comboined with the likely loss from the ITV bid.

I think from the beginning sky has held the major bargaining power, should they chose they could cut the cost of the channel just to get the dispute to an end. Because of this i think it would make good business sense for sky to reduce the cost to get their channels on the cable platform and increase their advertising revenues.

The longer it goes on the more it will benefit cable.

08-11-2007, 10:26	#355
lostandconfused Inactive Join Date: Aug 2006 Location: swansea Age: 42 Services: 2 X V+ XL TV XL BB XL Telco Posts: 1,703	Re: Virgin Media News I think cable has had the worst from the loss of the sky basic channels. The people that really wanted those channels have left, and the results have been published, so it doesnt really matter how long the dispute goes on for as they are not going to lose much more. In comparison, sky are losing out on a monthly basis due to advertising revenues, comboined with the likely loss from the ITV bid. I think from the beginning sky has held the major bargaining power, should they chose they could cut the cost of the channel just to get the dispute to an end. Because of this i think it would make good business sense for sky to reduce the cost to get their channels on the cable platform and increase their advertising revenues. The longer it goes on the more it will benefit cable.