[Media Boy UK]

ITV has urged the Competition Commission to force the total divestment of Sky's 17.9% stake in the broadcaster.

ITV said: "In particular, neither behavioural remedies nor a divestment to 9.9% would satisfactorily address the heads of material influence identified by the Competition Commission. ITV is also concerned that a reduction in BSkyB’s stake to 4.9% would not address all of the heads of material influence. However, if the Competition Commission were minded to propose a partial divestment, a reduction to 4.9% (accompanied by a prohibition on seeking or accepting board representation) would at least begin to address ITV’s concerns and would have a sounder analytical base than a reduction to 9.9%."

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