Sky, Virgin upset ASA again
Sky and Virgin Media have both found themselves in yet more hot water with the Advertising Standards Authority (ASA) after both were found to be running adverts that broke its code of conduct.
Complaints about a Sky advert questioning the speed of cable broadband, brought by two members of the public and Virgin Media, were upheld with Sky warned not to run the ad again.
Virgin found itself having its wrists slapped for an advert that contrasted its V+ digital receiver with the Sky+ service for making unfair comparisons. Unsurprisingly, it was Sky that complained to the ASA about the ad.
http://www.webuser.co.uk/news/news.php?id=154041
This has actually answered the question WHY Virgin arent pushing the PVR and comparing it to Sky+; Because they arent allowed!
So, because Sky+ doesnt offer HD, then its uncomparable to the V+. Although, Skys SkyHD has PVR Functions so Virgin should be comparing the V+ against that, which is the most expensive offering Sky have between SkyHD and Sky+, thus, it makes the V+ look expensive in itself!
One way or the other, Virgin cant win, although if Sky are questioning the speeds Cable can offer, then they are in for a rude awakening...