both of those samsungs aren't FULL HD they're HD (aka HD ready). I dont know of any FULL HD sets below 37inch.
What I can tell you is this...
Panasonic is the best make for TVs based on the reviews in which and when I looked last weekend.
LG has ****e reviews when you look at the which mag.
LCD appears in my opinion to have a worse pic quality to plasma - we have a Toshiba LCD which cost £350 for 19inch and the pic is disappointing! BUT....
If you want LCD go for Panasonic.
Panasonic do a 32 inch and a 37 inch LCD screens - the 32 inch is HD the 37 inch is FULL HD - I was in empire direct shop last weekend and you wont believe me when I tell you this - the 37 inch pic was crap compared to the 32 inch. They were near each other and both on SKY and terrestrial it was noticeable the difference - ie. I wouldn't have touched the 37in full HD with a bargepole. Perhaps it was a duff tv but they told me the feed was identical. or perhaps full HD isn't as good with standard definition pictures.
So I recommend you this TV:-
http://www.empiredirect.co.uk/conten...~Panasonic.htm
Panasonic TX32LXD70 for £625 and you get a free 5 year warranty if you go in store to buy it.
It has 100hertz but to be honest next to the lower model which didnt have 100htz I couldn't see any difference.