http://business.timesonline.co.uk/to...cle2690063.ece
Neil Berkett, age 51, has taken Steve Burch's job at Virgin Media, and has devised a strategy, which the Times newspaper, owned by News Corp. is calling a "conceaded defeat against Sky" in terms of competition.
It says, although Virgin will continue its court battle, the new Chief has set his sights on Mid-Tier customers and market, believing there is a set of customers out there on Freeview, who want just that little bit more. Thats where Virgin comes in.
However, by the sounds of it, there could be a price reduction of some sort on the cards.
Think about it, you want Freeview customers to come to Pay Digital, but they arent taking VMs XL or Skys 6 Packs, they want something in the lower scale, where you dont pay much at all.
Maybe Ive got the wrong idea, and instead they intend to advertise in the areas mostly taken up by Freeview.
One way or the other, this geezer seems to know what hes doing.
The other thing to point out from the story is that Customers have, for years, been frustrated, yet the CEO's naff off with nice pockets; mainly of outrr hard earned money, while they sit around and do nothing about the co. in turmoil!