[Media Boy UK]

BSkyB hopes to avoid a forced sale of its ITV shareholding by proposing a series of undertakings to the Competition Commission.

Sky sources said they did not think it would be forced to offload their shares in ITV.

A move that effectively blocked Virgin Media's attempted takeover of ITV.

Sky says to be working on a number of proposals it will present to the Commission in an attempt to allay concerns over its potential undue influence.

These are understood to include offering assurances on how Sky will vote at ITV shareholder meetings and agreeing to limit its influence on the ITV board.

Info from The Mail on Sunday.