Will Virgin 1 be big and bold enough to live up to the Branson megabrand?
Or is the channel destined to be a £40m knee-jerk reaction too far against the 'bully' Sky?
It was with considerable relief that the chosen few left the rest of the press pack shivering in a cold damp field, while we were led to the warmth of Sir Richard Branson's manor.
Although manor is not exactly the right word as the tycoon's pad is more a cosy Cotswold cottage than rambling Virgin Towers.
Full story here:
http://www.broadcastnow.co.uk/Broadc...intStoryID=146
Info from Broadcast.