Hmmmm that's not exaclty what your first post stated though is it ?
"Total of 8,345,380 copies purchased, and it is
estimated by the newspapers that at least two other people reads a purchased copy, gives you nearly 25 million readers of the tabloids - over 40% of the UK population is not a smallish proportion, imho."
If there were no McCann type stories for a month of Sundays these people would still buy their rags.