Deal in France could spearhead Virgin Media assault on Europe
Virgin Media is poised to be rolled out across Europe after talks between Sir Richard Branson’s Virgin Group and overseas cable operators.
It is understood that Virgin Group is in discussions with Numéricable, France’s largest cable operator, covering nine million households, about a deal to rebrand its service under the Virgin Media name.
Similar licensing deals with the Virgin Media brand are expected to follow in other European markets.
The French talks, which mark the latest in a series of international expansion moves by the Virgin empire, come amid unhappiness among some Virgin Media investors about the forced abandonment of its planned $23 billion (£11.3 billion) sale.
http://business.timesonline.co.uk/to...cle2246438.ece
Info from Times online.