Quote:
Originally Posted by GuestUK
I'm sure interactive content is a matter just like HD content and VOD content, VM would have to pay extra money for it, and just like when they turned down the Sky channels (+some HD content, + some VOD content) they don't believe that the amount being asked for is worthwhile.
If you can get away without offering extra things and still make a lot of money and have to pay less, that's probably what Virgin will do (and have done), unless there is an overly significant demand (e.g. If HD becomes more popular, they may start seeking out more HD).
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Except that the interactive extra versus HD extra falls down on the basis that its integral to the product. Sky Customers don't pay extra for the interactive services whereas they pay a £10 additional subscription for HD
The reason it is excluded is probably either
a) The rate card made little or no reference to it as it was in its infancy when the rate card was created and its needs refinement. Hopefully this may be addressed as part of OFCOM current review of PayTV
b) The reasons are a combination of a) , technical issues and capacity