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Old 29-06-2007, 00:02   #222
McYorkie
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Join Date: Mar 2004
Location: York,
Age: 55
Posts: 162
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Re: Virgin Media News

It would - but they'd still need the audiences that Dsat provides to get ad revenue and in to help pay for the cost of running them, as well as viewers. Otherwise they'd have pulled the SD versions as a tit for tat in the Sky battle - and VM can't afford to lose 8 - 10 m Sky homes for distribution.

Cable exclusive channels have been tried before time and again by ntl and its predecessors and all of them have failed, the most recent being a couple of years ago - "The Studio" I seem to remember, which was a movie channel JV with Universal Studios.

In any case, Virgin One very likely isn't going to have a HD channel simulcast, so why expect a HD variant of Living or Bravo? Virgin management don't have the imagination to think that way - or the inclination to even turn the existing channels widescreen in SD.
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