Rupert Murdoch has recorded a 45-minute interview talking for the first time in detail in a TV show about how he has changed the face of British football with his Sky Sports venture.
The media mogul's thoughts will form the centrepiece of an hour long programme called How TV Changed Football Forever, which has been made by Victor Lewis-Smith's independent production company Associated Rediffusion for Sky One.
How TV Changed Football Forever will be "shown in the next couple of weeks" according to a production insider, after Sky decided to "parachute" it into the schedule, having landed the interview with the chairman and chief executive of News Corporation earlier this week.
Mr Murdoch's comments will dominate the hour-long show, which also has contributions from a number of leading media figures such as former BBC director general Greg Dyke, Sky Sports managing director Vic Wakeling, former Sun editor Kelvin Mackenzie and former Mirror editor Piers Morgan.
It is thought to have been the first time Mr Murdoch has spoken at length about the impact of his Sky empire on UK football, which has been flooded with cash and international stars ever since his TV empire started buying up exclusive live rights.
Sky Sports has held the live rights to the Premiership since its first season, 1992-1993.
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Info from Media Guardian.