http://www.marketingweek.co.uk/item/56673/254/260/3
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Sky reignites public feud with Virgin Media
13-Jun-07
BSkyB has reignited its public war of words with rival Virgin Media, claiming cable customers "deserve better". The marketing push comes just days after Virgin Media announced the launch of Virgin 1, a TV channel aimed to challenge Sky One.
The satellite giant has taken out full page adverts in the national press outlining what it says are the differences between Virgin Media and Sky.
The ad reads: "If you're a Virgin Media customer, no one could blame you for feeling disappointed or let down. Many of you were loyal to ntl:Telewest and were told things would get better."
It says cable customers are "missing out" on hit shows such as Lost and 24 and are "probably paying over the odds" for broadband and phone services. Sky withdrew its basic channels including Sky One and Sky News from the cable platform in February this year after the two companies failed to reach agreement over the cost of carriage. ..."
---------- Post added at 16:54 ---------- Previous post was at 16:53 ----------
Quote:
Originally Posted by zinglebarb
Any topic not regarding VM will be off topic in the area which it is posted of course
http://news.bbc.co.uk/1/hi/business/6734833.stm bbc news link of steming losses by VM prob posted before but posted now to stay on topic in your thread  |
indeed,
hence the 'it might be better'....
---------- Post added at 16:56 ---------- Previous post was at 16:54 ----------
give a little clip of the url though, is it werth clicking to read the whole thing...
---------- Post added at 17:36 ---------- Previous post was at 16:56 ----------
ohh the Virgin Mobile co-founders guys, they had no other jobs to go to apparently....
seems odd to leave without new high management jobs to walk into, interesting
http://business.timesonline.co.uk/to...cle1928479.ece
"Virgin Mobile loses top two executives
Two co-founders of the mobile company, Alan Gow and Joe Steel, quit the Virgin Media group with no job to go to
Robert Lindsay
...
Virgin Media said that the "changes reflect the ongoing integration between Virgin Media’s cable operation and Virgin Mobile, particularly in distribution and IT".
Related Links
Virgin Media director steps down It stressed that Virgin Mobile would continue to exist as a brand and business unit in its own right. But the mobile arm has not shown an outstanding performance since its takeover by the US-listed cable company.
Figures for the first three months of the year showed that Virgin Mobile lost a net 61,000 subscribers quarter on quarter while revenues dropped £10.7 million to £141 million, although Virgin stresses that it has won contract customers while losing less profitable pay as you go ones.
There have also been reports that Virgin Mobile's heavily advertised TV handset, known as the Lobster, has not sold as well as hoped. ...
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