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Old 15-05-2007, 19:59   #8
Cobbydaler
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Re: Sub-£40 photo printer

HP are rethinking their cartridge pricing as well...

Quote:
Pradeep Jotwani, senior vice president of HP's Supplies, Imaging And Printing group, told vnunet.com that the move aims to bridge the gap between light and heavy users.
Light users, explained Jotwani, use their printers only once or twice a week and are more concerned with the cost of each cartridge than with the number of pages that a cartridge yields. More frequent users focus on the number of pages per cartridge.
The previous system compromised between heavy and light users. HP hopes that its new move will appease both groups.
HP has been rolling out the new cartridges since February, but has only just officially committed to moving its entire inkjet line to the new system.
"We are fundamentally revamping our inkjet cartridge portfolio in a way that provides more choice and much greater value, and simplifies the shopping experience for our customers," Jotwani declared.
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