[Saaf_laandon_mo]

Can someone tell me why this case has attracted such a high level of interest from people offering rewards, etc. Don't get me wrong, I am not saying this is a bad thing and anything that can be done to find Maddie quicker is excellent.
I am just wondering why we have the likes of JK Rowling, Branson, Rooney offering rewards that have now totalled in excess of a couple of million I think. It is pretty unprecendented and I was wondering if this has happened before.
Child snatching is not a new occurence but the way this case is being treated makes it like its the first time its happened. I don't recall the same level of interest when, was it Ben, went missing in Greece. Maybe someone can correct me.
Please dont get me wrong, Im not having a go or implying any negativity, I'm just interested in peoples opinions as to why, or even if, they think that this case is being differently.