Welcome to the forum
I've not dealt with PurelyGadgets. If you use a credit card (not a debit card) you will be covered by the card issuer if there is a problem on any purchase over £100. Try haggling at the local shop to see if they will throw in some extras.
http://www.fujifilm.co.uk/digital/cameras/s5700/
If you order on-line make sure they have the camera
in stock and can ship immediately, a lot of on-line retailers only order stock when they have a firm sale.
Amazon - £178.33
http://www.amazon.co.uk/Fuji-FinePix...269676-2659803
UK Digital - £139.00
http://www.ukdigital.co.uk/fuji_finepix_s5700.htm