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Why they've been voted best consumer IP?
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Because that was before they introduced this throttling
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Why Broadband customer churn is only 1.6%?
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Because they throw discounts around like it's going out of fashion in order to keep customers
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Why VM have got 4 million broadband customers?
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Because they used to have a great product and people are lazy when it comes to switching, also in some areas the choice is NTL or nothing (or such slow ADSL speeds that it might as well be nothing)