Cable Forum - View Single Post - ISPA tells ISPs to play fair on unlimited broadband ads.

Stuart · 02-05-2007, 08:41

The ISPA has told it's members to stop advertising broadband as "Unlimited" unless they are explicit about any fair use policies.

Basically, they have acted because increasingly, ISPs are throttling connections, or cutting people off when they reach a certain limit, and only pointing out the fair use policy when people complain.

http://www.theregister.co.uk/2007/05/02/ispa_fair_use/

Now, Virgin have been calling for more transparency, and, in fairness, they *do* state a fair use policy applies.

However, AFAIK, they don't advertise the contents of that fair use policy, or what limits they are using. It would be fairer if they had a footnote at the bottom of each ad saying something like "If you download more than 70 GB, we may introduce measures to control your download". That is, of course, assuming that the limit is 70 Gig.

Now, this post isn't specifically about Virgin (who are, as I said, quite open about using a fair use policy), it applies to all ISPs.

02-05-2007, 08:41	#1
Stuart - Join Date: Jun 2003 Location: Somewhere Services: Virgin for TV and Internet, BT for phone Posts: 26,546	ISPA tells ISPs to play fair on unlimited broadband ads. The ISPA has told it's members to stop advertising broadband as "Unlimited" unless they are explicit about any fair use policies. Basically, they have acted because increasingly, ISPs are throttling connections, or cutting people off when they reach a certain limit, and only pointing out the fair use policy when people complain. http://www.theregister.co.uk/2007/05/02/ispa_fair_use/ Now, Virgin have been calling for more transparency, and, in fairness, they do state a fair use policy applies. However, AFAIK, they don't advertise the contents of that fair use policy, or what limits they are using. It would be fairer if they had a footnote at the bottom of each ad saying something like "If you download more than 70 GB, we may introduce measures to control your download". That is, of course, assuming that the limit is 70 Gig. Now, this post isn't specifically about Virgin (who are, as I said, quite open about using a fair use policy), it applies to all ISPs.