[peanut]

Isn't it just a sales/advertising/branding gimmick, same with VM sponsoring Big Bro, it's to get their name about and onto everything possible, it's not a case of being useful.

Where does it end, you buy a console to play games, now you can download TV and films, next it will make you a cup of coffee sponsored by Nescafe. Sure there is a market out there, but after all you don't need it, it often ends up over complicating things.