Quote:
Originally Posted by Gareth
Why would producers care about the audience figures? As I see it, that's of interest to the broadcaster not the production companies, as higher figures equate to being able to charge higher advertising fees.
Hypothetically speaking, if I am prepared to pay £2 million per episode of Lost for exclusive rights to the next season - even though I only intend to watch it with my missus in our living room - and the next nearest bid is only £1 million p/episode, then the producers of Lost are going to take my offer despite the total audience figures being much lower.
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I do see your point but surely more watch more would likely want to buy DVD's and want to put it out to a wider appeal. However I cannot see why SKy will continue to pay more or even the same fee's for something which they are getting failed dropping ratings. This is where its likely the people who own the shows might start to flex there muscle when it starts to harm them financially. Someone might step in and offer what sky been paying but less viewers makes there product less atractive for mega bids. So there is a real danger Fox & co will get less money when the next round of bids are up.