Quote:
Originally Posted by mertle
I really can see when 24 and Lost comes next up for bidding Sky will not be able to get new deals. I even doubt the makers will even offer these shows while the reach is so low.
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Why would producers care about the audience figures? As I see it, that's of interest to the broadcaster not the production companies, as higher figures equate to being able to charge higher advertising fees.
Hypothetically speaking, if I am prepared to pay £2 million per episode of Lost for exclusive rights to the next season - even though I only intend to watch it with my missus in our living room - and the next nearest bid is only £1 million p/episode, then the producers of Lost are going to take my offer despite the total audience figures being much lower.