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Re: barb figures show 1% reach drop to sky one
thats a valid question at the end of the day the most watched digital channels are the ITV 3/4, BBc3&4, E4 of the world. Now this maybe due to the many freeview boxes/tv's out there. Its difficult to pinpoint the actual viewing habbits of SKY & VM subscribers. However it maybe one reason why sky decided there channels should not be free to air.
However both platforms have its advantages why you pay for your digital rather than just hook up that freeview box. VOD is the big eye catcher with VM to be able to watch stuff when you want. As for Sky I not sure as I don't have it but they must have advantages as they would not have any users.
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