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Old 05-04-2007, 12:17   #43
dev
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Re: barb figures show 1% reach drop to sky one

Quote:
Originally Posted by arcamalpha2004 View Post
BARB are assuming a lot, how about households who leave the tv on to keep the burglars at bay?
Average of 2.2 people per household? are them 2.2 people watching the same channel in the age of multiple tv sets?
How about the households, that are only inhabited by 1 but to round things up barb say " lets call that 2.2 "
The truth will be known once the end of year profits are listed, with sky having a bit more flexibility in the wallet I dont think it will be panic stations just yet.
what about households with 3/4/5 people? student flats where there can be ~8 people watching?

if you want to say only 1 person watched lost then divide all viewing figures by 2.2? percentages will be the same
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