Quote:
Originally Posted by NTLVictim
Just bear in mind that there are lies, damn lies, and statistics.
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true but which ever way you chop these figures they are bad news for SKY.
If there had been no or little drop then Sky would have won the battle as it would likely have been a massive switch of customers from VM to Sky.
God knows how much there advertising attack has cost to try and make us switch. We not even getting to the figure sales pitch of reduced costs to pull them in. Admittedly VM were also giving favours to keep disgruntled customers.
You have to question where are Sky going to recoup there spending/losses. I read that the beeb said even with Sky they could not raise funds to outbid setanta/ITV for the recent football.
Is this the first crack in SKY's power that they being forced to be more careful how they spend. All this spending has to catch up sky at some point.