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Old 31-03-2007, 14:06   #36
arcamalpha2004
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Re: barb figures show 1% reach drop to sky one

Quote:
Originally Posted by Chris T View Post
I don't think BARB are assuming anything. And seeing as they are the acknowledged experts in this field, if they use 2.2 as an average, I am happy to accept that they have the research and experience to back that up. What are your qualifications to say otherwise?

No more than yours, and that is my point.
Figures mean jack as far as I am concerned, what will matter is the net profit of each company.
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