Quote:
Originally Posted by arcamalpha2004
BARB are assuming a lot, how about households who leave the tv on to keep the burglars at bay?
Average of 2.2 people per household? are them 2.2 people watching the same channel in the age of multiple tv sets?
How about the households, that are only inhabited by 1 but to round things up barb say " lets call that 2.2 " 
The truth will be known once the end of year profits are listed, with sky having a bit more flexibility in the wallet I dont think it will be panic stations just yet. |
I don't think BARB are assuming anything. And seeing as they are the acknowledged experts in this field, if they use 2.2 as an average, I am happy to accept that they have the research and experience to back that up. What are your qualifications to say otherwise?