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Old 30-03-2007, 22:57   #28
andygrif
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Re: barb figures show 1% reach drop to sky one

Quote:
Originally Posted by Chris T View Post
The numbers I used and my basis for using them are sound. If you don't like my conclusions, you're going to have to find another way of attacking them.

As said, I am not arguing to the contrary. I said before I fail to see what your statistics actually prove in the context of what was being discussed.

Whilst there may well be 3.3m (not the 3.5m you originally based your sums on) Virgin TV customers, not all of them had Sky One. I don't know how many did or did not, but I can guarantee that not all did.

Finally, again, your stats state that TV viewing households have on average 2.2 viewers each, but as I said, and you have not included this in your maths, you are assuming that both of them are watching the TV whenever the TV is being watched, which is simply not human nature all of the time. Perhaps it is in your house, but it certainly is not in mine.

Therefore, if you're going to use these stats to prove something, you need to say what is is you're trying to prove and do so by using a less simplistic (i.e more accurate) manner to prove it

Just repeating what you said before doesn't a fact make
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