Quote:
Originally Posted by andygrif
I'm not so sure. According to this source the combined sum of digital TV viewers of ntl and Telewest was 2.6m - ok it was at the end of 2005, but unless Virgin have added 3/4m new TV viewers in just over a year then 3.3m is probably not correct.
Also, I am happy to be proved wrong on this, but I am pretty sure that the free viewers did not get Sky One. Perhaps different areas had different packages.
But as stated, these calculations are not correct as they assume that 2.2 people watch the TV at any time in every houehold, and are based on 3.3m viewers from Virgin. |
This is a RTF format report on the Ofcom website, which states that by Q3 2006, NTL and Telewest combined had 3.3 million viewers (See Section 1: Overview: Key Findings). Only 2.8 million of them were on digital, but this is not relevant as Sky One was carried on analogue.
This is an article on the British Film Institute website which confirms that 2.2 viewers per household is the standard figure used by the industry when converting viewing households to viewing individuals (see paragraph 5).
The numbers I used and my basis for using them are sound. If you don't like my conclusions, you're going to have to find another way of attacking them.
