Thread: barb figures show 1% reach drop to sky one
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Old 30-03-2007, 20:59   #26
andygrif
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Re: barb figures show 1% reach drop to sky one
Quote:
Originally Posted by King Of Fools View Post
The Virgin Media 3.3 million figure is the number of customers who have TV (VM have far more broadband customers). Also, AFAIK, every VM TV package had Sky One as standard, even the free TV pack.
I'm not so sure. According to this source the combined sum of digital TV viewers of ntl and Telewest was 2.6m - ok it was at the end of 2005, but unless Virgin have added 3/4m new TV viewers in just over a year then 3.3m is probably not correct.

Also, I am happy to be proved wrong on this, but I am pretty sure that the free viewers did not get Sky One. Perhaps different areas had different packages.

Quote:
Originally Posted by King Of Fools View Post
Based on Chris T's calculations, only 6.5%.
But as stated, these calculations are not correct as they assume that 2.2 people watch the TV at any time in every houehold, and are based on 3.3m viewers from Virgin.
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