[grabbi]

The Sports and Movies Contract doesn't run out.

Sky are OBLIGATED to supply Movies and Sports to Cable customers to soften Skys Stranglehold on the Pay TV market.

Virgin will never Buy Setanta. Its just too massive for a start, and is worth a shed load of money to buy, for a start.

It wouldn't be in the best Interests of the company to spend all that money on FA Cup rights and Premiership Rights, just to sell the company, thus losing money.

There is a 'good, working relationship' between Setanta and Virgin Media, said a spokeswoman last week, and Setanta are looking to 'improve their service to Cable Customers' according to a Setanta spokesman.

Being that they have a good working relationship, this could benefit Virgin Media Customers, but as of yet, offers are unknown.

Virgin have come out and said that there isn't a deal with Setanta for a Sports News Channel (see Virgin Sports News thread) but the likelyhood looks to be that Setantas Subscription prices could drop for Cable Customers, as it should, as seen as an extra £15 a month is lot for people who also want Sky Sports in their package.

The major news here is the unlikelyness of Sky dropping their prices... even though that from 1st August 2008 Sky Sports won't be showing England and FA Cup games, so, to combat this, it would make sense to reduce the price of Setanta Sports offering, to soften the blow (albeit on Skys behalf) of Sky loosing out.

Plus, don't forget, that a takeover of ITV is still on the cards by August 2008, and that could result in VoD offerings of Champions League, FA Cup, England, UEFA Cup, Football League Highlights plus all the Dramas and Soaps on there.

Let me reiterate, that although it would be a sound investment, Virgin will NOT buy Setanta, as the Setanta Shareholders would lose money.