Quote:
Originally Posted by Chris T
But it's not half a million customers, it's half a million viewers. For statistical purposes, the UK is reckoned to have 2.2 viewers per household ( source). VM reaches roughly 3.5 million households, therefore used to provide a potential reach of about 7.7 million viewers to Sky One. Of those 7.7 million, just 500,000 were watching Lost, Sky One's top-rated programme. That is about 6.5% of VM viewers (assuming, of course, that the entire 500,000 drop is due to the loss of Sky One from VM - a reasonable assumption I think).
So Sky has lost 33% of its viewers for Lost, but VM has only pi**ed off 6.5% of its viewers in the process. Now tell me who's out on a limb here. |
Not that I am arguing to the contrary, but I don't actually see what your arithmetic actually proves.
Just as a point of order too, bear in mind that not all Virgin Media customers have TV and not all VM TV customers had Sky One, so it's not as simple an equation to come up with. Also, your assumption means that both of the 2 people in the average household a) watches every programme together and b) only has one TV in the house.
Not that it really makes much difference of course, the only equation that matters to either company is the bottom line figure, which is not going to be decided (much to either sides dismay I am sure) over a single programme that MOST people in the country have no interest in watching anyway....now there's a stat for you, 50-odd million people don't watch lost every week!
