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Old 29-03-2007, 09:11   #18
andygrif
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Re: barb figures show 1% reach drop to sky one

Quote:
Originally Posted by GuestUK View Post
Should this not work both ways, however? I mean, If there was such a significant proportion of people watching Sky One, unlike what Virgin Media wanted to claim, then isn't that a problem for Virgin as well rejecting the channel claiming it wasn't worth the money and that they were rejecting the channel for the customers?
If you're right then Virgin have 1/2 million customers who just lost (no pun intended) a programme they watched. Whether this is enough to make them switch suppliers is a different kettle of fish.
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