Quote:
Originally Posted by Chris T
Taking a brief look at actual viewing figures for Sky's trophy show, Lost, they appear to have lost about a third of their viewers. Compare the number of people who tuned in on 18/02 - about 1.5 million - with the number who tuned in on 18/03 ... just over 1 million.
Any broadcaster who loses almost 33% of their audience in just one month, on their most expensive import, ought to be very, very worried.
I would love to hear what line they're spinning their advertisers right now, trying to resist their demands for lower fees.
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true I just wonder if these figures might make sky cave in to VM way of thinking over carriage fees. Afterall its better to get some money and stop the haemorrhage and keep advertiser's sweet. Some would argue this was a very dangerous game by VM to upset so many customers. I do think this stance has been a good thing in digital platform war. Sky know now if the did not before there monopoly is gone.
No more overcharging