Cable Forum - View Single Post - barb figures show 1% reach drop to sky one

**Chris** · 28-03-2007, 16:07

Taking a brief look at actual viewing figures for Sky's trophy show, Lost, they appear to have lost about a third of their viewers. Compare the number of people who tuned in on 18/02 - about 1.5 million - with the number who tuned in on 18/03 ... just over 1 million.

Any broadcaster who loses almost 33% of their audience in just one month, on their most expensive import, ought to be very, very worried.

I would love to hear what line they're spinning their advertisers right now, trying to resist their demands for lower fees.

28-03-2007, 16:07	#12
Chris Trollsplatter Cable Forum Team Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,596	Re: barb figures show 1% reach drop to sky one Taking a brief look at actual viewing figures for Sky's trophy show, Lost, they appear to have lost about a third of their viewers. Compare the number of people who tuned in on 18/02 - about 1.5 million - with the number who tuned in on 18/03 ... just over 1 million. Any broadcaster who loses almost 33% of their audience in just one month, on their most expensive import, ought to be very, very worried. I would love to hear what line they're spinning their advertisers right now, trying to resist their demands for lower fees.