Cable Forum - View Single Post - barb figures show 1% reach drop to sky one

mertle · 28-03-2007, 14:58

http://www.barb.co.uk/viewingsummary...viewingsummary

I shocked to see this weeks barb figures maybe vindicates SKY saying VM underestimated its worth to cable customers with that sort of drop.

Nearly a third of customers was dropped from Sky One. So persentage wise due to less subscribers its a channel actually hardly watched by its own platform.

So Sky must ask themselves why are sky subscribers snubbing there blue ribboned channel despite heavy investment. If would say on these figures Sky One is got one foot in the grave. There is no justification splashing out funds to a dead duck. No wonder the advertisers are not best pleased. Have sky already pulled the plug on freeview which might just reflect these figures.

I would assume with no large blip for other channels mostly have settled to watching VOD.

28-03-2007, 14:58	#10
mertle Inactive Join Date: Feb 2004 Posts: 2,134	Re: barb figures show 1% reach drop to sky one http://www.barb.co.uk/viewingsummary...viewingsummary I shocked to see this weeks barb figures maybe vindicates SKY saying VM underestimated its worth to cable customers with that sort of drop. Nearly a third of customers was dropped from Sky One. So persentage wise due to less subscribers its a channel actually hardly watched by its own platform. So Sky must ask themselves why are sky subscribers snubbing there blue ribboned channel despite heavy investment. If would say on these figures Sky One is got one foot in the grave. There is no justification splashing out funds to a dead duck. No wonder the advertisers are not best pleased. Have sky already pulled the plug on freeview which might just reflect these figures. I would assume with no large blip for other channels mostly have settled to watching VOD.