Originally Posted by Griffin

How about putting it this way
VM
24 unlimited phone £24.99pm
up to 4mb BB £24.99pm
total £49.98pm


Sky/BT
line rental £11.00pm
24 unlimited phone £5.00pm
up to 16mb BB £10.00pm
total £26.00pm

Difference = £23.98pm

I know adsl is more prone to be lower than advertised but as the easynet service is really a 22mb service, a larger proportion of people are more likely to be able to get closer to 16mb than if sky had advertised a 22mb service.
The lower price getting on for close to half price also makes it very attractive. Vm need to up all their tiers to higher speeds & take a slice off their prices to really make them competitive, thats if they are serious about competing with sky