Cable Forum - View Single Post - barb figures show 1% reach drop to sky one

mertle · 16-03-2007, 15:37

have to agree there andy. Early signs though don't look good for sky at all. Seems a massive own goal. Its better to get some money from a platform. Even if its not what you want that platform to pay.

We will have to wait for a first full week to see the full impact. Problem is this will not show if virgin media lost customers to move to Sky which might balance the figures out. Shame you cannot see platform figures from the BARB.

Which begs the question in those 3 days did many leave hence those who watched sky one kept its market share up. Which minimised the the impact a little. Does these early figures suggest virgin media was correct that they had a very low cancellation figure.

How much has this cost Sky in real terms. This advertising attack must have cost them an arm and Leg to get probably at a low customers change.

16-03-2007, 15:37	#8
mertle Inactive Join Date: Feb 2004 Posts: 2,134	Re: barb figures show 1% reach drop to sky one have to agree there andy. Early signs though don't look good for sky at all. Seems a massive own goal. Its better to get some money from a platform. Even if its not what you want that platform to pay. We will have to wait for a first full week to see the full impact. Problem is this will not show if virgin media lost customers to move to Sky which might balance the figures out. Shame you cannot see platform figures from the BARB. Which begs the question in those 3 days did many leave hence those who watched sky one kept its market share up. Which minimised the the impact a little. Does these early figures suggest virgin media was correct that they had a very low cancellation figure. How much has this cost Sky in real terms. This advertising attack must have cost them an arm and Leg to get probably at a low customers change.