Quote:
Originally Posted by mertle
http://www.barb.co.uk/viewingsummary...viewingsummary
quite honestly say that virgin media pretty much got this one right. Not really watched on virgin media platform.
Although this figure distorted in that it was not a full week of a loss to the virgin media platform.
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Not only was it not a full week, it was for three days of one week. This could mean that the net result is far worse, or it could be as simple as a normal fluctuation in viewing figures.
For example, if you look at the same week on week stats, Living TV had a 12.5% average reach that week and an 11.5% the following week, and of course they haven't lost a large distribution platform.
Also, audience share is a more accurate display of popularity, as it counts all viewers and the percent of all viewers watching that channel, and that's stayed at 1.4% for the last two weeks.
I think it's too early to tell in all honesty, the real stats will come out in the next week or two.