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Old 15-03-2007, 20:51   #2
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Re: barb figures show 1% reach drop to sky one

Quote:
Originally Posted by mertle View Post
http://www.barb.co.uk/viewingsummary...viewingsummary

quite honestly say that virgin media pretty much got this one right. Not really watched on virgin media platform.

Although this figure distorted in that it was not a full week of a loss to the virgin media platform.

Strangely the market share for Sky one did not drop at all it stayed at 1.4.

interestingly Lost viewing hardly blinked but 24 figures was hit hard.

I maybe reading this wrong but to me Sky does not seem to have lost very much at all.
I agree, me and the other analysts in the office were chatting about this today and could only really come up with one answer that didn't involve any conspiracies... Virgin Media customers wern't really interested in Sky One, thus it hasn't had much of an affect.
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