Thread: VM TV Pricing Policy - Quite cunning, really
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Old 10-03-2007, 19:23   #1
Theodoric
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VM TV Pricing Policy - Quite cunning, really
On and off over the past couple of weeks I've been browsing the VM site trying to get my head around all the new offerings. One thing that intrigued me was the total cost of a TV package plus the Sky Sports and Sky Movies, which I imagine must be quite popular. The figures are:

Size M: £37.00

Size L: £42.50

Size XL: £44.00

Now the interesting thing is the £1.50 difference between L & XL. This is small enough for your average user to say to himself, "Hmm, not much extra, might as well go for XL." Of course, with enough people this is going to make a tidy extra profit for VM.

What I can't think of is a simple explanation for is the £5.50 difference between M and L, which is much more off-putting. Anyone care to hazard a guess at Virgin's reasoning?
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