Quote:
Originally Posted by Downloads
I'm not quite sure exclusivity does always generate the most amount of money. This year by forcing the football to go to at least 2 providers, it generated much more money than when previously bought solely by Sky. Viewing figures hadn't vastly increased to justify the extra cash being pumped in, it was allowing more than one person the chance to own a licence that did it.
I know it' slightly different, you can't have 6 packs for one show, but i wonder what would happen if they allowed 3 licences say, priced at half the price of what they accepted from the top bidder. Would be interesting!
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The producers can make more from "almost" exclusivity as you say, but the networks make more from exclusivity because of the huge premiums they can place on advertising from the peek viewing figures they would expect.