Quote:
Originally Posted by Scott_1984
Nothing stopping Virginmedia buying sport rights, ect.
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Well, apart from money...
Sky is part of the News Corporation (AKA News International). News Corp is probably the largest media company on the Planet, and one of the largest companies on the planet. Rupert Murdoch has decided that he wants control of the media, and sees TV as an important part of that. As such, Sky has access to nearly limitless funding, and he doesn't seem too worried if they make a loss.
This is why Sky have consistently been able to outbid other companies for Sports rights.
Bearing in mind all this, do you *really* think that Sky are going to take renewed competition from Virgin lying down? More importantly, do you really think that Virgin (who, lets face it, as NTL, almost went bankrupt) can afford to do that?