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I wouldn't miss Sky-Sports or any Sky Channels, as Sky do not own out right any of there programes/shows.
& under OFT, everyone sould/would be entitled to watch sports/football matches.
Nothing stopping Virginmedia buying sport rights, ect.
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If someone such as Setanta Sports bought Rugby League (SuperLeague) it would take a chunk out of the Sky Sports viewers. Football would still be the biggest draw though.