Price rises for Virgin television customers are understood to be "likely" as the company pursues a strategy of expanding its content portfolio.
At a lunch for analysts hosted by Virgin Media CEO Steve Burch yesterday it was revealed that the company expects to return to net customer additions in the second quarter of the year, with churn following the departure of Sky's basic channels expected to be relatively limited. It is understood that although call volumes to Virgin's call centres have increased since the channels were withdrawn,
retention deals offered by customer service agents have been effective at persuading customers to stay with the company.
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Info from Digital Spy.